ADVANTAGE COUPONS was founded in 1993 to provide an effective method for businesses of all types and sizes to reach their markets in a timely, cost effective and targeted manner. ADVANTAGE COUPONS also provides a way for clients to easily measure the effectiveness of their advertising. Co-founders of the business (Mike Lien) and owner (J.Kent Carlson) built the business through their commitment to a concentrated focus on simply "helping clients grow their business"! This is accomplished through the publication of an advertising booklet which helps consumers save money, and is mailed complimentary to households through the U.S. Postal Service. The ADVANTAGE COUPONS booklets are mailed to targeted zones of 20,000 households (45-50,000 people per zone) throughout the metropolitan areas of Omaha and Lincoln, and to Fremont and surrounding communities in Nebraska and Council Bluffs, Iowa and in 2009 to the metropolitan area of Des Moines, Iowa.  Kent is proud to have mailed over 16 million booklets to date, and to have done so with a 100% "mailed on time" result. Why is ADVANTAGE COUPONS advertising so successful? Each booklet has advertisements for a variety of consumable and other products/services! The "magic" of the ADVANTAGE COUPONS booklets is their "shelf life" of up to 3 months! Booklets are convenient to use, easy to keep and " beg-to-be-looked at "! Pricing is available for rates as affordable as 2.25 cents per household! Booklets are well known , recognized and expected in each market area! In summary, advertising in ADVANTAGE COUPONS booklets provides clients GREAT VALUE for each advertising dollar! The growth and success of the company is because the booklets " just work "; and provide a very cost effective way to get ads into targeted homes, and to get them looked at ! If you are interested in advertising with ADVANTAGE COUPONS or in employment/business opportunities with this dynamic and growing company, please note the following: